About Us

About Us

Our Mission and Values

  • To become the no. 1 online destination for natural Afro hair and beauty products, serving the African diaspora, as well as interracial families and non-Black vegan enthusiasts.
  • To support black and female entrepreneurs by committing to stock at least 70% black-owned and 50% women-founded brands (of which we have exceeded).
  • To enhance local communities and support black causes throw our giving scheme.

Prestigious Afro Beauty is not just an eCommerce Afro Hair and Beauty store, but is also a movement that celebrates the beauty of all and textures, with emphasis on Curly and Afro hair. Our legacy is to empower the current and future generations to come to embrace their natural beauty and enhance their level of self-care and love, through providing quality toxic-free natural products and sharing educational content, that will also generate wealth within the Black and local communities.

Prestigious Afro Beauty pledges to donate 20% of profits on an annual basis to charities selected by our customers. Such charities and organisations will be focused on addressing the needs and issues faced by the British Black community, and will be use to either enhance local and deprived communities, fund mental health programmes or used to enhance the well-being and skills of at risk-youth and the elderly.

To learn more about what we have to offer, visit our shop here, sign-up to our newsletter below and embrace us on social media.

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We stock premium quality products, by brands who use the best toxic-free and natural ingredients, which are not tested on animals. Most products are organic and vegan-friendly.


We strive to deliver great customer service and an exceptional product range of natural hair care, grooming, skincare and beauty products that are inclusive, safe and suitable for all members of the family, regardless of age or race.


We are inclusive and support entrepreneurs and small business owners, through providing the opportunity to work with us to reach new customers. To tackle discrimination and known barriers to members of the African Diaspora, and Women, we strive to work with at least 70% of Black-owned businesses.

Social Responsibility

We will donate 20% of our profits to British Black, Mental Health and Youth related charities, as selected by our customers via social media and our website. Follow us on:

Twitter @PrestigiousAfro

IG @PrestigiousAfroBeauty

FB @PrestigiousAfroBeauty

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